Synergy Golf Solutions was incorporated in 2005 and is still owned and operated by David Cowan with a primary focus on helping to market golf courses since its inception 21 years ago. Synergy's first golf course customer was the Hidden Lake Golf Club, with the Lowville Golf Club following it shortly after. Both clubs located in Burlington, Ontario, were owned and operated by senior partners and golf professionals Terry Parker and George Tidd, with Lowville being operated by a third partner, Sandy White, also a CPGA pro. Lowville remains a customer to this day, with Hidden Lake being sold off to ClubLink a couple of years back. Synergy prides itself on a low turnover in its customers or clients and has had basically the same client base since its inception.  

David, a devoted father of two girls (Bry & Sam), operates the golf marketing business from the small town of Port Elgin, Ontario, located on the shores of Lake Huron, also their home for the past 21 years. David is an avid golfer with a short history of actually being a member of the Ontario PGA. He has spent his entire career in the golf industry (35+ years) and has seen many different aspects of the business while holding down a variety of positions during this time. David started his career in the golf retail business while working for retail giants Nevada Bob's and then Dimarco Golf out of Mississauga before moving to the golf wholesale business with a Vancouver-based company called Rampion Golf. Rampion specialized in their own line of no-name golf equipment, including bags, club accessories, etc., in addition to distributing brands such as Ashworth Clothing, Cleveland Golf Equipment, and Sun Mountain Golf Bags. 

After extensive travel with Rampion, it was time to settle down with his new wife, and it was this time David began to operate golf courses as a general manager. Over a 20-year period, David operated 4 different golf courses, where he truly began to understand the importance of golf club marketing and the role it played in the financial success of the business. The highlight of his golf marketing and golf management career was the tremendous growth realized at the Mill Run Golf Club in Uxbridge, Ontario. This club had struggled over its 20-year history, and in the first full year, the new team at Mill Run was able to increase rounds by just over 21,000 from 55,000 to 76,000 in total. More importantly, gross revenue was up by $600,000, and the company had shown its first profit with a bottom line increase of just over $300,000.

Since 2005 David has operated Synergy Golf Solutions. During this period he has worked as an independent consultant and has contracted his expertise with a variety of different golf companies, including VP of Operations for Dream Shot Golf, a marketing and promotions company based in St. Louis; General Manager for the Saugeen Golf Club located in Port Elgin, Ontario; as well as a variety of consulting positions, including the development of a 10-year strategic business plan for the City of Hamilton Golf Courses, in addition to a business and marketing plan for a renowned GTA golf facility. He continues along this same path today, working with numerous courses from across North America, while he continues to strengthen his knowledge and expertise in the virtual world of SEO, e-commerce, and social media marketing as well as website design and construction. In addition, he has helped develop a new software program that helps to quickly build golf course databases by providing a solid platform for a viral marketing contest that surely expedites the process. All this, in combination with keeping up with his passions as a tournament bass fisherman and hobby scale motor car racer, assures one thing. With so much going on, you might just believe the old saying, "If you want something done and done well, give it to a busy person." In this case, David is ready.
 
After everything is said and done it really comes down to this: our goal is simple; we help our clients reach more people more efficiently with a blend of classic marketing tactics and cutting-edge digital tools to achieve one goal, A BETTER BOTTOM LINE, for them.